Train operator ScotRail has embraced the spirit of jazz music after agreeing to host an e-newsletter competition for free tickets to this year’s Isle of Bute Jazz Festival.
The new initiative is part of a twin-pronged initiative designed to give the festival a new marketing thrust, aimed at attracting younger people to the long running event.
The competition will feature in ScotRail’s April e-newsletter, and the prizes comprise two pairs of standard weekend rover tickets together with return rail travel from Glasgow to Wemyss Bay and ferry travel courtesy of Caledonian MacBrayne. Accommodation costs are excluded.
“We are delighted ScotRail is assisting with our 29th annual Jazz Festival which is being held as usual over the May Day Bank Holiday weekend,” said Festival chairman, Tim Saul.
In addition, a new two-month online advertising campaign has been launched with ‘The List’, which started at the beginning of March, allowing up to 50,000 hits.
At the same time traditional forms of advertising are being maintained through The Buteman and specialist UK jazz magazines.
“We have a very loyal following which has supported the Festival over many years, but none of us is getting any younger and we need to attract new blood to survive,” added Tim.
“Younger people increasingly turn to the internet for entertainment information and these initiatives involving both ScotRail and ‘The List’ will hopefully give us exposure in new markets and provide a boost to visitor numbers and the overall economy of the island.”
The Festival starts on Friday, April 29 and concludes with the Glenburn Farewell Concert on Monday, May 2.