New training workshops aimed at helping businesses on Bute make the most of digital technology are coming to Rothesay in May.
The sessions are part of a series of events being held across Argyll and Bute under the ‘DigitalBoost’ banner - a project developed by Business Gateway, Scottish Enterprise and Highland and Islands Enterprise on behalf of Digital Scotland.
Each workshop lasts for half a day, and the programme for Rothesay is as follows:
Introduction to Social Media (Tuesday, May 10) - a course aimed at those not yet using social media for business purposes which gives an overview of the benefits and how to get started.
Social Media Strategy (Tuesday, May 10) - This is aimed at those already actively using social media for their business who are looking to increase their reach,improve market research, monitor competitors and ultimately grow their business.
Build your own business website (Wednesday, May 11) - This workshop covers the basics of good website websites and helps participants build their own website using a free online tool.
Improve your business website (Wednesday, May 11) - This is aimed at any business that has a website already in place, and is looking for ideas and inspiration to help improve it.
The four Rothesay workshops will also be held in Campbeltown in April, while other sessions on digital marketing strategy, website data analytics and digitising your business processes will take place in Oban, Inveraray and/or Helensburgh.
Online guides to all of the workshop themes will be available, while one-to-one adviser sessions with digital business specialists can also be provided.
The new digital programme also sees a DigitalBoost diagnostic tool live on the Business Gateway website at bgateway.com/digitalboost, helping businesses assess their current digital know-how through a series of questions.
The results will guide them to relevant online guides and workshops that might assist them further.
Ann Scott from Business Gateway Argyll and Bute said: “Digital technologies open doors to bigger markets as well as providing opportunities to improve the efficiencies of individual businesses. The DigitalBoost events aim to give a greater understanding of this fast moving sector and the real business benefits it can bring.”
For more information on the free workshop programme, including exact times and locations, call 01546 604 555 or visit www.bgateway.com/events.