Cash injection to boost Bute marketing campaign

ATTEMPTS to bolster Bute’s standing on Scotland’s tourism map have received a significant boost with the award of a funding package worth almost £122,000 to the island’s marketing group, VisitBute.

The cash injection takes the form of grants from VisitScotland and the LEADER rural development programme, plus income from VisitBute membership – which has doubled as a result of a recruitment drive launched in October – will be used to employ a dedicated tourism officer for the island.

In addition a ‘branding consultancy’ will be engaged to create an identity for Bute, to be used as the basis for an advertising campaign which will run throughout central Scotland.

VisitBute chairman John McGhee said: “In view of its unrivalled combination of accessibility,beauty and remotness and its rich heritage, Bute has for a long time deserved a much greater share of tourism revenues.

“By this initiative the residents of the island have shown yet again that they have the talent, drive and vision to take charge of their own destiny and make the lasting changes needed to sustain and strengthen their community.”

* More on this story in the new issue of The Buteman – on sale on Thursday, December 22.