A Bute-based online travel writer is one of six ‘bloggers’ who will join forces this weekend in a digital tourism campaign showcasing Scotland’s islands.
Susanne Arbuckle of Adventures Around Scotland is part of a blogging team who will team up with CalMac Ferries for the world’s first #Isleathon campaign.
Susanne will be joined during the weekend of September 5-7 by Douglas Baird (Baird Travels), Kay Gillespie (The Chaotic Scot), Kim Kjaerside (Kim Kjaerside Photography), Neil Robertson (Locomotion Scotland) and Nicola Holland (FunkyEllas Travel).
All six joined forces in March to launch a year-round digital campaign promoting Scotland as a travel destination, making them Scotland’s first travel blogger collaboration, collectively known as Scotlanders - but the #Isleathon campaign will take that collaboration to a whole new level.
Taking on an island or two each, and with some of the CalMac team becoming honorary Scotlanders, a total of 11 islands will be covered, including Skye, Mull, Bute, Arran, Barra and Colonsay.
Susanne, who not surprisingly will be focusing on promoting Bute, said: “This is a great opportunity to provide the island with global exposure to tens of thousands and potentially hundreds of thousands social media users.
“In my opinion this is exactly the kind of digital tourism campaign that the residents and businesses of Bute need to get involved with and a great opportunity to promote the positive aspects of the island to a huge international audience.”
From Friday, September 5 to Monday, September 7 the Scotlanders will use the hashtag #Isleathon over social media to promote the islands using photos and stories.
Followers and fans can join in with their own photos, memories and favourite places, using the hashtag.
The social media coverage will begin on Wednesday, September 3 and finish a week later on Wednesday, September 10.