Mobile advertising for Bute is set to be seen on roads all over west and central Scotland courtesy of a tie-up between the island’s destination marketing group and a local haulage firm.
The tie-up between VisitBute and John Mackirdy Haulage was officially launched on Thursday - and became a reality the following day when the first of two of the company’s trailers bearing VisitBute’s branding took to the road.
The initiative has been several months in the planning - and the delight of both parties at Thursday’s launch, attended by VisitBute directors Sophie Reid and Andy Walters and John and Elaine Mackirdy, the couple who run the haulage company, was clear to see.
“I thought the trailers could do with a bit of freshening up,” Mr Mackirdy said, “and the idea came to me that it would be a great opportunity to promote the island at the same time.”
VisitBute director Sophie Reid added: “John and Elaine have paid for one of the two trailers to be done up in VisitBute’s branding and we’ve paid for the other, and we’re so proud to see them ready to hit the road.”
The first of the trailers is a refrigerated unit which runs six days a week into the central belt, along the M8 corridor, round by Loch Lomond, into Dunoon and back here to Rothesay, so if you’re out and about on the west of Scotland’s roads there’s a decent chance you might see it spreading the word about ‘Scotland’s Unexplored Island’.
If you do, why not take a photo of the trailer (if and when it’s safe to do so of course!) and send it to The Buteman? You can email your pics to firstname.lastname@example.org or click on ‘Send a photo’ at the ‘Continue the story’ section at the foot of this article.