A Scotland-wide campaign aiming to encourage mums and dads to read, play and talk more with their young children rolled into Rothesay on World Book Day on Thursday.
The ‘PlayTalkRead’ bus spent the day parked outside Rothesay Pavilion on the latest stop on its tour of Argyll and Bute.
When we popped along to see the ‘bus’ (actually a stretched Ford Transit van!), Fiona Gardner and Lyndsey Mullen from the PlayTalkRead campaign were enjoying a visit from young Ardbeg resident Ailsa Sprowl and her mum Carol - both clearly enjoying the selection of books on display!
Created in partnership with Working on Wheels, Scottish Book Trust, the Play@Home scheme and other voluntary organisations, the colourful PlayTalkRead bus offers tiny tots in Argyll and Bute free Bookbug, song, rhyme and story sessions.
Anna Gibbons, early years programme manager for the Scottish Book Trust, said: “Scottish Book Trust is very proud that our Bookbug Sessions are featured on the PlayTalkRead bus, as they really capture the spirit of the PlayTalkRead campaign – playing, talking and reading with young children – and they are also great fun for children and parents.”
The national ‘PlayTalkRead’ campaign is aimed at helping parents stimulate their children from day one through free or low-cost, fun activities.
The initiative is designed to help parents create strong foundations to improve their children’s future life chances.