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Buteman publisher launches national online entertainments platform

The publisher of The Buteman, Johnston Press, has launched a national online entertainments platform, WOW247.co.uk.

WOW247 will keep users up to date with what’s on where and what’s on when locally and across the UK, 24 hours a day, seven days a week.

WOW247 allows people to search a database of over 500,000 events across categories including film, music, theatre, food and drink. The site, which is in beta, has been created using technology which allows the audience a great experience whatever the device being used.

WOW247 showcases events across the country and also allows users to set their location for a locally-focused experience. Whether a user wants to find an exhibition in London or plan a family day out in their local area, WOW247 is their new port of call.

WOW247 is much more than a listings site. It draws on the strengths of a media group that stretches the length and breadth of the country to bring together the best in entertainments content.

Comprehensive, detailed listings are complemented by eye-catching, engaging editorial and multimedia content that is tailored to the platform, and an interface which allows anyone to post a comment, write a review or add their own event.

WOW247 places the user at the heart of the experience. Users will be able to share tips and recommendations, and their views will be central to forming a lively community. There will be an unwavering focus on social media as the brand grows and reaches an ever wider audience.

The platform is integrated with ticketing, travel and accommodation partners, as well as special offers and deals.

Promoters can publicise their events on local Johnston Press sites and WOW247.co.uk, as well as taking advantage of a number of online display advertising opportunities to promote their business and brand.

With over 10 million visitors a month, Johnston Press operates the largest online regional newspaper network in the UK. This audience, coupled to the WOW247.co.uk platform, gives promoters an unrivalled opportunity to promote their event in the national and local market.

Paul Napier, Johnston Press group editorial development director, said: “We’ve created WOW247 with the wishes of the audience and the needs of the advertisers clearly in mind.

“People coming to WOW247 will find a huge, rich database of events which is easy to search and gives all the information anyone could need to take part in a leisure activity.

“On top of that, there will be lots of previews, reviews and opportunities for the audience to share their thoughts on what they’ve seen and enjoyed - or not - as well as publicising their own events. 

“And advertisers have many attractive options to put their event in front of the people who are most likely to be encouraged to respond.

“We’re bringing content from around the country together into one place – hyper local, wherever you are – and whatever ‘local’ means to you. You decide.

 “WOW247 is a rich national entertainments site and a rich local entertainments site which you can shape to fit the way you want to organise the fun things in your life.

“It’s also the first website we’ve created to give a first-rate experience on whatever device is used, so WOW247 is great on smartphones, on tablets, on laptops and on desktops.”

 

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