Robbie’s postcard from ‘Lanzarothesay’ is a winner

Robbie Huxtable's postcard from 'Lanzarothesay' was chosen as one of two winning entries in a Facebook competition run by the Tennent Caledonian brewing company.
Robbie Huxtable's postcard from 'Lanzarothesay' was chosen as one of two winning entries in a Facebook competition run by the Tennent Caledonian brewing company.

MILES and miles of beautiful beaches, palm trees, imposing architecture, festivals, delicious local cuisine...the similarities between Lanzarote and Rothesay just go on and on.

And the links between the historic Royal Burgh and the popular Spanish holiday resort are celebrated in the winning entry in a competition run by the Tennent Caledonian brewery company of Glasgow.

Following an ad campaign for the launch of Tennent’s Original Export Lager earlier this year, which humorously combined Scottish locations with Tennent’s export markets, the company gave Facebook fans the chance to invent their own version.

And the challenge proved a huge hit, with hundreds of entrants vying to win the chance to see their amusing geographical pairings on billboards across the country.

Twenty-two year-old Robbie Huxtable, a Dumfries-based music teacher, produced a beautifully-illustrated combination of Lanzarote and Rothesay – ‘Lanzarothesay’ - which went on display on billboards across the country from Monday.

The other winner was 26-year-old David Morgan, from Dunfermline, who opted for ‘Monte Carluke’.

Robbie, whose design was clearly inspired by the famous publicity posters produced by railway companies in the 19th and early 20th centuries to entice people to take the train to the seaside, said: “I found the original billboards very funny so I can’t believe my idea is now going to be used in a real campaign for Tennent’s.

“I was keen to get involved in the competition because I thought the challenge of twinning towns from home and abroad to create a postcard was a fun and quirky idea.

“I’ve also been to Rothesay a few times and have memories of all the palm trees and took my inspiration from there.”

Jane Cannon, marketing manager from Tennent Caledonian, commented: “We had a fantastic response to our recent twinning campaign, with people requesting posters and also suggesting their own funny pairings.

“It was then we decided to hand the creative process over to our consumers and get them involved in creating some new billboards.

“The standard of entries was really high, and Robbie’s idea stood out as a clever combination that made us laugh.”

Highlighting the similarities between Rothesay and Lanzarote described above, Argyll and Bute Council’s Provost and Rothesay resident Isobel Strong observed: “Both attract large numbers of Scottish visitors, who enjoy local delicacies such as the famous Rothesay ‘Top Hat’ ice cream - an ice cream topped with a snowball - and Lanzarote’s equivalent of ice cream topped with honey and almonds. It seems an ideal match!”