Online and ‘smart’ ticketing on Caledonian MacBrayne’s ferry services has moved a step closer with the award of a contract to deliver a modern and fully integrated ticketing system.
The three-year deal will see Worldline, a specialist in online transactions, team up with Hogia, the largest provider of IT systems for ferry and sea freight operators for the European transport market, to deliver a system more in tune with the needs of today’s traveller.
Martin Dorchester, CalMac’s managing director, admitted that the company’s present ticketing and online booking systems were struggling to keep up with modern passenger demands.
“We have received a raft of awards in recent years in recognition of our focus on customer care,” Mr Dorchester said, “but we know we can always do more to improve the customer experience and that is why we are currently undertaking a major programme of improvements to modernise our systems to help us be the best we can be.
“The award of this contract is an important milestone in that journey as we recognise that our ticketing and online booking systems are starting to show their age and no longer meet the expectations of customers for whom e-ticketing and the use of mobile technology is becoming the norm.”
“The two companies selected to work with us have unrivalled experience in this field providing between them similar services for a host of rail and ferry operators both in the UK and overseas and we are sure all of our customers will find the new systems easy to use and greatly enhance their experience of travelling with us.”
Worldline currently provides similar services to rail companies across Scotland, England and Europe, while Hogia provides ferry reservation and ticketing systems to ferry companies across the world including, Red Funnel in the UK, Destination Gotland in Sweden and Wagenborg Passenger Services in the Netherlands.