VisitBute has received a Big Lottery Fund grant to carry out a study on how the island can increase its appeal to marine tourism visitors.
The Investing In Ideas award, for approximately £7,000, has enabled the organisation to appoint Nina Graham as the consultant for the short-term project, which will start immediately and run until the end of this year.
Nina’s former roles include project co-ordinator at Bute Forest, development officer for the island through VisitBute, and volunteer company secretary for Bute Community Land Company.
The project will take advantage of feedback still fresh at the close of the 2014 season, which will be used to create a strategy for the development of marine tourism on the island.
New VisitBute director Nicola Bald said: “This is very positive for VisitBute with the Big Lottery funding coming on the back of a number of exciting initiatives already promoting the island.
“This project further demonstrates the recent success and progress of both VisitBute and our Bute business members in projecting the benefits and attractions of Bute as a tourist destination.
“It goes without saying that the more Bute businesses joining VisitBute the better and we would welcome membership enquiries from anyone wanting to share in and benefit from what is quickly becoming a very strong brand.”