Ex Buteman reporter in ‘top 20 under 30’ entrepreneurs list

John Durrant, a former reporter with The Buteman, set up his own PR firm in May 2014.
John Durrant, a former reporter with The Buteman, set up his own PR firm in May 2014.

A former reporter with The Buteman has been named in a list of Scotland’s top 20 entrepreneurs under the age of 30.

John Durrant set up content marketing company Juggling Swords earlier this year.

The list, compiled by start-up accelerator programme Entrepreneurial Spark, was published as figures are released that show around 25 per cent of young people are expected to be self-employed in the next five years.

John formed Juggling Swords in May after returning to Scotland from New Zealand, where he worked for several media companies over a five-year period.

He said a long-held ambition to run his own company, coupled with a slow media jobs market, led him to form his own company.

“I always loved the idea of running my own media company in some form, but the inherent risks and horror stories you hear about getting a start-up off the ground always put me off,” John said.

“Things were pretty slow in the jobs market for me when we came back to Scotland, so setting up my own company actually became the obvious choice.

“I haven’t regretted any of it. Running your own company can be such a rollercoaster and you have some real highs followed by the inevitable lows but, all in all, it has been a fantastic experience.

“The focus for us is to continue to grow Juggling Swords to become the go-to agency for content marketing.”

The company won a place on Entrepreneurial Spark’s national business start-up programme in July.

Other young companies on the ‘top 20 under 30’ list include a high fashion company, a firm producing board games for visually-impaired children and a producer of bespoke high-quality kitchen and bedroom installations.

Entrepreneurial Spark used three criteria to produce the list - traction (sales, team and business growth), funding (secured funding or generated significant revenue) and entrepreneurship (demonstrated a ‘live-and-breathe’ mindset).