CalMac up for marketing award

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Nominated in the digital marketing category, Caledonian MacBrayne’s first campaign foray aimed specifically at millennials, has been shortlisted at The Travel Marketing Awards.

Edinburgh-based The Lane Agency developed a fun and innovative short film series for CalMac to appeal to a younger audience, showing that travel to the islands is inexpensive and easy to plan.

Called The Two Eejits, it also sought to face head-on perceived issues of bad weather and the lack of anything to do, with plenty ideas for great adventures regardless of rain, hail, sleet, snow or anything else the notoriously fickle west coast weather gods can dredge up.

Bute featured in The Two Eejits campaign.

Exploring everything from sporting opportunities through to pampering possibilities and taking in cultural treasures along the way, the four episodes featuring the loveable eejits also included CalMac’s very own representative – along for the ride to keep an eye on proceedings.

That company mandarin – a Harris Tweed clad puppet, one Brian (with an ‘i’) Ferry – endures a long- suffering voyage alongside the eejits, as they get to grips with Scotland’s west coast.

The awards ceremony will take place on March 14 in London.